Jamf is a modern software company, meaning that it sells its digital services on a recurring basis. Now that we know where Jamf sits in the market, let’s talk about it from a purely financial perspective.
Examples include Ping Identity, which the firm bought in 2016 before taking it public last year, and Marketo, which Vista bought in 2016 for $1.8 billion and sold to Adobe last year for $4.8 billion, turning a tidy profit. Vista is a private equity shop with a specific thesis around buying out SaaS and other enterprise companies, growing them, and then exiting them onto the public markets or getting them acquired by strategic buyers. Other more general offerings in the mobile device management (MDM) space include MobileIron and VMware Airwatch among others. Other companies in the space managing Apple devices besides Jamf and Fleetsmith include Addigy and Kandji. At the time, Apple indicated that it would continue to partner with Jamf as before, but with its own growing set of internal tooling, which could at some point begin to compete more rigorously with the market leader. In a case of interesting timing, Jamf is filing to go public less than a week after Apple bought mobile device management startup Fleetsmith. Apple device management takes center stage Today, the company kicks off the high-profile portion of its journey toward going public. Jamf raised approximately $50 million of disclosed funding before being acquired by Vista Equity Partners in 2017 for $733.8 million, according to the S-1 filing. Notably, over the years Apple has helped Jamf and its rivals considerably, by building more sophisticated tooling at the operating system level to help manage Macs and other Apple devices inside organizations.
Jamf changed that, and as Macs and other Apple devices grew in popularity inside organizations in the 2010s, the company’s offerings grew in demand. The company launched at a time when most IT pros had few choices for managing Macs in a business setting. Later it expanded to also manage iPhones and iPads. In the early days, that was Apple computers. Jamf might not be a household name, but the Minnesota company has been around since 2002 helping companies manage their Apple equipment. Jamf, the Apple device management company, filed to go public today.
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